Comprehensive SEO Glossary

When getting started with SEO, it’s important to know the common jargon and understand the importance of these key terms and phrases.

Alt Attribute – To identify what an image is about, web developers supply a description to a tag called the ALT tag. The Alt attribute is the description

Analytics

Anchor Text

Authority

Black Hat SEO

Blog

Broken Link

Canonical URL

Cloaking

Conversion

CTR (Click Through Rate)

Disavow

Domain

Duplicate Content

External Link

Google Pagespeed

Google Search Console

Google Trends

Google Webmaster Guidelines

Hidden Text

HTTPS (HyperText Transfer Protocol Secure)

Landing Page

Index

Internal Link

Keyword

Keyword Density

Keyword Stuffing

Landing Page

Link Building

Long Tail Keywords

LSI (Latent Semantic Indexing)

Meta Description

Meta Keywords

Nofollow

Organic Search Results

Outbound Link

PageRank

PPC (Pay Per Click)

Query

Redirect

Robots.txt

SEM (Search Engine Marketing)

SEO (Search Engine Optimization)

SERP (Search Engine Results Page)

Site Map

Spider

Title

White Hat SEO